Because at Tyson Properties, we know it's more than just a house. This became the catch-phrase that launched the Tysons Brand Campaign. In the very competitive market of residential property sales, dominated by established brands, Tyson's needed to take a different approach to their brand. Aspyre developed the 'More than just a house' campaign after extensive background work on what people are looking for in an estate agency. Not surprisingly, we found that potential sellers wanted a more approachable experience when selling their property. Clients felt that agents were only interested in the business aspects of selling a house, when in fact, it a highly emotional experience. The Tyson's team knew this, and it showed in their approach.
The double page spread adverts were placed in selected property magazines as well as press property supplements.