An amazing initiative by Durban Green Corridor and Africa!Ignite, Aspyre was approached to create a brochure and map for the Inanda Valley. This was used as part of the Free In Inanda activation campaign which launched the Inanda Valley tourism initiative. Print was supported by an extensive digtal campaign and PR.
Jan
19
Inanda Valley Awareness Campaign
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iSithumba. A mystical place of pure natural beauty, adrenalin stirring adventures, and warm people. And right on our doorstep! Working with the good people of Durban Green Corridor, Aspyre created a fold out brochure and map showcasing this amazing area of Durban.
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The Free In Inanda Campaign was the mechanism to launch the Inanda Awareness campaign. This centered around free entry into all the participating venues within the Inanda Valley, which came with a free quide to show tourists the area. A leaflet campaign coincided with extensive social media campaigns and on-line awareness on associate websites.
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When one of South Africa's most iconic residential properties goes up for sale, it requires a very special approach. An exclusive 12 page visual brochure was created for Rooi Els Beach House. This was used for one-on-one presentations to interested parties.
The logo was inspired by the architectural form of the property, with the colours referencing the hues of the natural surrounds.
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